Global Sales Automation Market Report 2021: The Benefits and Role of Sales Automation in Enabling Sales for Organizations –

DUBLIN–(BUSINESS WIRE)–The “Sales Automation Powers Sales Teams Globally, 2021” report has been added to from offer.

This research service aims to decode the benefits and role of sales automation in helping organizations sell. The study will also focus on growth opportunities for vendors and offer commentary on some key market players.

COVID-19 has caused a huge disruption to sales around the world. Customers are canceling contract renewals and ongoing offers, even as businesses face lost revenue. Sales employees, as well as supplier partners, feel threatened in this unprecedented environment. Therefore, companies are forced to look for new and innovative ways to sell more with efficient processes.

The study also discusses the correlation between sales automation and customer experience. Key technologies (also covered in the research service) that are transforming the global sales automation market include natural language processing (NLP), intelligent workflows, and robotic process automation (RPA).

It also provides the growth opportunities available to stakeholders and the actions they can take to take advantage of them.

Main topics covered:

1. Strategic imperatives

  • Why is it increasingly difficult to grow taller?

  • The strategic imperative

  • The impact of the top three strategic imperatives on the sales automation industry

  • Growth opportunities fuel the growth pipeline engine

2. Sales Automation Overview

  • Introduction to Sales Automation

  • Must have sales automation software functionality

  • Key benefits to consider

  • Sales automation tools help through the 3 phases of sales

  • Key technologies are shaping and driving sales today

  • Impact of using sales automation tools for sales enablement

  • Sales automation strengthens the customer lifecycle

  • What is the impact of sales automation on CX?

  • Main business objectives

  • Top priorities for investing in digital transformation

  • Barriers that can hinder the purchase of transformative technologies

  • Departments promoting the adoption of digital solutions

  • Main reasons to invest in AI

  • Capabilities that improve the performance of frontline workers

  • Categories of workers equipped with applications

  • Top Reasons for Not Providing Apps to Employees

  • Frost Perspective – Key Trends and Insights

3. Supplier Scope

  • Priority areas for sales automation vendors for the next three years

  • Key Sales Automation Market Players to Watch

4. Market Environment – Key Growth Drivers and Constraints

  • Growth Engines for Sales Automation

  • Growth constraints for sales automation

5. Universe of growth opportunities

  • Growth Opportunity 1: Add industry-specific offerings to drive new revenue opportunities for sales automation vendors

  • Growth Opportunity 2: Leverage AI and machine learning to further optimize sales experiences and improve profitability

  • Growth Opportunity 3: Strengthen solution integrations to increase the capacity of sales automation tools

  • Growth Opportunity 4: Target the current embedded base of sales automation to create additional sales opportunities

  • Growth Opportunity 5: Strengthen predictive analytics offerings to solidify market position and activate sales teams

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