Chipotle Mexican Grill uses Roblox games in promotion

In this special edition of its 5 Things series, Food Management highlights five recent technology-related developments affecting the restaurant world.

Here is your list for today:

  1. Chipotle lets players roll virtual burritos to win real ones

Chipotle Mexican Grill has announced its entry into the metaverse with a new limited-time game on the Roblox platform that will allow customers to use their virtual burrito-building skills to earn coupons for free Chipotle food in the real world. life. The VR experience will challenge players to roll burritos through a ’90s-themed Chipotle simulation (a nod to the restaurant’s heritage) to win Burrito Bucks (Chipotle meal credits) starting April 7, with the first 100,000 players to successfully throw a burrito able to earn free entry, while the top five players on the leaderboard every day from April 7-13 will receive free burritos for one year.

Read more: Chipotle enters the metaverse with a Roblox game that lets customers win ‘IRL’ burritos

  1. Chipotle is testing RFID tags to track inventory

In separate news, Chipotle also announced that it would test RFID (radio frequency identification) tags at its Chicago distribution center and 200 Chicago stores to improve the traceability of its inventory systems. With the labels, Chipotle will be able to track ingredients through the supply chain, so if there is a food safety issue, it can be more easily traced.

Read more: Chipotle is testing RFID tags to track ingredients for food safety

  1. Report: Drone Delivery Market Expected to Grow Significantly

The global market for drone delivery services will be worth $9.51 billion by 2027, according to current analysis by Emergen Research (click here for a free sample PDF). The increasing use of drones in commercial applications such as food delivery and delivery of medical aids is one of the main factors expected to fuel growth, the report notes, while in the United States various exemptions Approvals by the Federal Aviation Administration to license and commercialize the use of drones in several industries are also driving the growth of the drone logistics and transportation market.

Read more: Drone Delivery Services Market to Grow Rapidly by 2027 | FedEx, Amazon, Boeing, DHL International GmbH, Matternet

  1. Robots to deliver coffee and food in the Charlotte neighborhood

The City of Charlotte announced a partnership with technology provider Tiny Mile to test a robotic coffee delivery service in its Plaza Midwood neighborhood, which represents Toronto-based Tiny Mile’s first foray into the U.S. market after a successful operation in Canada. The two-month pilot program aims to reduce traffic and carbon emissions by using little pink robots with heart eyes to deliver coffee and food from local Undercurrent Coffee to residents within a one-mile radius.

Read more: City of Charlotte and Tiny Mile to test coffee delivery robots to reduce traffic and carbon emissions

  1. Tim Hortons tests automated drive-thru

Coffee chain Tim Hortons has launched an automated drive-thru pilot project at its location in Tecumseh, a Canadian town east of Windsor, across Lake St. Clair from Detroit. The location uses a conveyor belt system in a second lane alongside the traditional drive-thru which sends an automated inbox with electric gates that the customer receives after paying. A company spokesperson said the goal was not to save labor – in fact, the unit needed to hire additional staff to monitor and operate the system – but rather to speed up customer service.

Read more: Tim Hortons tests new automated drive-thru in Tecumseh

Prime: Sodexo adds Eat>NOW self-contained grocery stores to its campus services

Contact Mike Buzalka at [email protected]